Our Mission

“To educate and support individuals and families in making informed decisions
about death-related services, consistent with their values and lifestyles”

Our Values

We believe individuals/families have the right to make informed choices concerning funeral/memorial options.

We believe choices made by individuals and families based on their religious, cultural, social-economic background are valid.

We believe commitment to the community is fundamental and focuses us on serving the needs of those around us.

We believe collaboration with other organizations dealing with death/dying issues make us all more sensitive, stronger and effective.

We believe high ethical standards in the funeral industry is a consumer right.

We believe if many people do small parts of our mission, we can be more effective.

We believe consumers can make appropriate decisions without severe financial consequences when they make choices free from vested interests.

We believe price/cost of a funeral/memorial is not a measure of love or respect for the deceased.

We believe individuals/families can make better plans when all parties are involved before necessity arises.